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During the last three years, many web design experts have created websites that feature split screens, eliminated borders and peripheral advertisements and added sizable background images to websites. Moreover, some marketers have developed grids that contain more than five blocks and placed distinctive ads in each section.
Utilizing Blocks

Web designers commonly add blocks that have equal sizes to a page. Each section of the grid may feature pictures,
short descriptions of products or quotes, and generally, every block only has one link.

In some cases, a marketer will design one major block that utilizes more than 55 percent of the page’s space. Subsequently, the advertiser can place several small sections underneath the main block.www.theverge.com does this beautifully.

Borders and Peripheral Advertisements